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Why A/B Testing Is For Idiots.

One of the biggest lies ever invented for business leaders is that A/B testing is a viable strategy for business growth. Find a company anywhere who achieved massive, mind-blowing success by A/B testing their way to greatness. I dare you to find one. I’m begging...

What Then?

It’s easy to be average. It’s even easier to be slightly better than average. But being better than someone else out there isn’t the same as being better than everyone else who ever existed. That’s the difference between greatness and just...

Fire These Customers Immediately!

Stop what you are doing right now. I need to let you know about a new book from Colleen Francis called Nonstop Sales Boom. Let me be frank — this book is jam packed with edgy strategies to take control of your business results — from attracting clients to...