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It’s not what you do that matters so much.

It’s how you do what you’re doing that matters.

What you do is just a ticket to the game. How you do it is what makes you a superstar.

It’s easy to imagine that there is some missing thing out there you could start doing right now that would instantly catapult you past the tough obstacles in your path towards greatness.

That’s not just silly — it’s dangerously wrong.

To accept that is to admit that you’re basically in the business of looking for short cuts.

If there were one big thing you could be doing, don’t you think you would have already figured it out by now?

Stop asking yourself what you’re missing and start asking yourself how you can improve what you’re already doing?

  • You could be more delightful, unexpected, and thorough.
  • You could deliver much better customer service.
  • You could give more value than people pay for.
  • You could invest in being more personal and relatable.

It’s how you execute your strategy that ultimately determines if what you’re doing is worthy of success.

You’re going to failure because of the how.

It’s the smallest details that end up mattering the most — like your tone of voice or the shade of colors you use on your website.

Stop chasing fairy tales and get to work mastering the hard things you’re just excusing away right now.

There is no what without the how.

The how is the what.

The post The How Is The What. appeared first on Dan Waldschmidt: Author of EDGY Conversations.

Copyright by Waldschmidt Partners Intl… Not sure that all that legal stuff really matters. If you want to share this material, do so. Just don’t charge for it and don’t tell people you wrote it. Both of those are uncool.

Other than that, all rights are reserved to you to change your life. If you are ready to be amazing, now is the time to get started. Onward…

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