Ever wonder how you can spend hours, weeks, months — even years — agonizing over your marketing message and the tools you use to deliver that message only to get little response from the audience you  are targeting?

No one seems to really care.

And it’s frustrating.  So we’re going to figure it out together.

Last week, we launched our very first episode of The EDGY Perspective about why winners fail.

WOW. Thousands of you watched, shared, and sent us your comments–and we loved every one of them. (If you missed out, you can watch it here.)

Game on, people.

On Episode 2 we tackle the the hard-hitting topic of why people don’t really care about what you are trying to sell them.

Part of having magical customer service involves having a plan in place and smart tools enabled to help you create a conversation that matters.

I’ve been bothered for a while now that most sales and marketing efforts don’t take into account the “human” side of life. Most marketing strategy doesn’t factor “real life” into the conversation.

That’s not all.

I get a ton of emails asking how I’m able to get so much done in a day. I’ll share the tools I use (and a few I love, but don’t use) so you can too.

Hop in. We’re gonna talk about the madness of throwing a temper tantrum over $4–and how the IRS did customer service right. Ready?

Here you go:


The post Why Your Message Doesn’t Matter appeared first on Dan Waldschmidt: Author of EDGY Conversations.

Copyright by Waldschmidt Partners Intl… Not sure that all that legal stuff really matters. If you want to share this material, do so. Just don’t charge for it and don’t tell people you wrote it. Both of those are uncool.

Other than that, all rights are reserved to you to change your life. If you are ready to be amazing, now is the time to get started. Onward…

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