Your mission isn’t to sell your product.

Your goal isn’t to sell your service.

Your measure for achieving success isn’t to sell your big idea.

It’s selling hope.

The idea that things can be different. That you can feel better.

That there is light at the end of the very dark tunnel you are in right now.

If you’re not in the hope business, you’re not on a path to being successful.

Hope is what matters.

At the heart of very shrewd business decision is this accounting of hope.

The more hope you bring, the more likely it is that your idea or solution or product will win the day.

It’s not about numbers. It’s not about savings. It’s not really about profit, loss, growth, experience, or expertise.

It’s about hope.

If you find yourself struggling to win at business it’s probably because you’re not offering people enough hope.

Sometimes you call that value. But customers just call it hope.

It’s on you to deliver it.

The post Being Valuable Isn’t Enough. appeared first on Dan Waldschmidt: Author of EDGY Conversations.

Copyright by Waldschmidt Partners Intl… Not sure that all that legal stuff really matters. If you want to share this material, do so. Just don’t charge for it and don’t tell people you wrote it. Both of those are uncool.

Other than that, all rights are reserved to you to change your life. If you are ready to be amazing, now is the time to get started. Onward…

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