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Michele Rempel

Michele Rempel is a Linked Local Network Community Voice and the founder and Managing Partner of Westvyne , LLC. Westvyne creatively bridges the gap between marketing and technology for successful businesses and professionals through training, consulting and management.

Michele has a BA in English and Communications as well as a Master’s degree in Education Administration. As administrator for the Career & Technical Education department at one of the largest Adult Education facilities in California, she implemented their first online registration system in 2006.

In 2007, she made the transition from education into Information Technology and joined Mandatek as a Project Manager for Website and Software Development. Michele formed Westvyne formerly Mediavine Marketing in 2010 with partners in IT and marketing to help businesses develop social media plans, train sales teams and build online presences to increase visibility and sales. Drawing upon her educational background, Michele developed and implemented a Social Media semester of courses designed for small business owners and leaders. Westvyne’s client list includes consulting firms, universities, entertainers, retail stores and non-profit organizations.

In 2018 Michele launched Windows to Waves art where she and her family create resin based art and exhibits in art festivals such as Art in the Park at Dinosaur Caves.

She is also a frequent blogger and speaker on marketing, social media, art and work-life balance topics.

She is a past Bizz Buzz Blog Talk radio show with Catherine Johns and Michele Rempel as they generate buzz about bizz. Michele and Catherine get a behind-the-scenes look at business people with an intriguing story to tell.  Email: simplify@westvyne.com Twitter: @MicheleRempel

Enhancing Your Small Business Marketing with ChatGPT Smart Prompts

Small business owners have many uses for artificial intelligence, from customer service to sales, inventory management, and accounting. You may already be using AI without even realizing it. AI is also a valuable tool for marketing your small business. ChatGPT, an AI...

Google Analytics 4 Is Coming. Are You Ready For It? – Westvyne

Google announced it will replace its current Universal Analytics with Google Analytics 4 (GA4) on July 1st, 2024. This means that Google Analytics will only collect website visitor data after July 1st if you have a plan. So what is GA4? GA4 isn’t just an upgrade to...

Refining Your Brand: Storytelling as a Business Owner – Westvyne

If you’ve been in business for a while, you may feel that your business’s brand story is already written. However, brands are living, breathing entities. They aren’t static. As a business owner, your brand’s story is yours to continue to tell. What is brand...

Website Accessibility: Doing the Right Thing May Also Help Your Bottom Line – Westvyne

In the US, most of the us are aware of The Americans with Disabilities Act (ADA). This civil rights law prohibits discrimination against individuals with disabilities in all areas of public life, including employment, education, transportation, and public places or...

Resatisfying Customers Through Marketing – Westvyne

Will Rogers famously said, “You never get a second chance to make a good first impression.” Of course, it’s true that your business will never have the chance to make another FIRST impression. But if you make a bad first, or tenth, or twentieth impression because of...
Michele Rempel

Tips to Promote Your Event on Social Media – Westvyne

Your business or organization has an event coming up, and you want as many people as possible to attend (or, you want a targeted group to attend). Spreading the word through social media can be the ticket to, well, selling tickets. Research shows that it often takes...

How Cause Marketing can increase brand loyalty – Westvyne

The “COVID Years” have presented a huge challenge to many small businesses as well as non-profit organizations (understatement of the year…). Besides looking for employees, both are often struggling to gain back the business and donors they had prior to the start of...

Go Team! Why Your Marketing Should Involve Your Team Members – Westvyne

Most businesses cannot survive long without a team. Business owners that spend too much time in the business rather than on the business often find themselves unable to keep up with the varied demands and are unable to grow. In the same vein, keeping all your...

Decision Time: Why you should avoid cutting out your marketing during lean business times – Westvyne

When businesses go through lean times, owners and leaders often trim or even eliminate the marketing budget and activities. While understandable, research has shown that there are benefits to advertising during a recension or downturn. In fact, a report from the...

Seasonal Marketing with an Eye to the New Year – Westvyne

It is an understatement to say that this year has NOT been business as usual. In any other year, most business owners and leaders would be looking at their last year’s marketing efforts for the holiday season to evaluate and make a plan for this year. However, in this...

Weathering the Storm – Westvyne

I woke up this morning to a bright sun and the promise of warmer temps.  And thought, “Ugh. The beach parking lots are closed. I can’t really go anywhere. I’m tired of thinking about wearing a mask everywhere I go.” And continued to gripe a bit. Suddenly a wave of...

Loving Your Business Counts – Westvyne

It’s February, the month of Valentine’s Day. I’m in EXTREMELY good company when I say, “It’s not about how much you do, but how much love you put into what you do that counts.” I can’t take credit for the quote; it belongs to Mother Teresa. But it has prompted me to...
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