by Leanne Hoagland Smith | Jan 25, 2016 | Business, Leadership, Leanne Hoagland Smith
To outlive and outlast the competition in today’s marketplace where the click of the mouse may cost you thousands of dollars demands an understanding of your company’s value and how it relates to your balance sheet. A 1978 study by the Stern Business School revealed...
by Leanne Hoagland Smith | Jan 20, 2016 | Business, Leanne Hoagland Smith, News
Satisfied customers are the old customer service culture. If you believe that a satisfied customer will generate you new business, then think again. For in today’s market a click of the mouse will find you another vendor who can equally satisfy your needs. Customer...
by Leanne Hoagland Smith | Dec 15, 2015 | Leanne Hoagland Smith
Everyone is in sales. Mothers sell eating healthy to their children. Teachers sell learning to their students. Business owners sell their vision to their customers both internal and external. Salespeople sell their products and services to potential customers. Yet...
by Leanne Hoagland Smith | Dec 1, 2015 | Leanne Hoagland Smith
The end of the year and the end of another business quarter are just around the corner. Now is the perfect time to check and clean out your marketing toolbox to and refresh it for the New Year. So what is currently in your toolbox and more importantly how are your...
by Leanne Hoagland Smith | Nov 17, 2015 | Leanne Hoagland Smith
In the book “It’s Not the Big that Eat the Small, but It’s the Fast that Eat the Slow,” the authors revealed that the majority of executives and business owners spend less than 15 minutes a day working on their business. They devoted their time to fighting yesterday’s...
by Leanne Hoagland Smith | Nov 9, 2015 | Leanne Hoagland Smith, News, Small Business
Brand continues to be an even hot topic today given all the free marketing through social media. One’s SMB brand can become lost in the crowd. Seth Godin defines brand as “meeting the expectations of your customers.” I always thought that definition was...
