by Leanne Hoagland Smith | Nov 9, 2015 | Leanne Hoagland Smith, News, Small Business
Brand continues to be an even hot topic today given all the free marketing through social media. One’s SMB brand can become lost in the crowd. Seth Godin defines brand as “meeting the expectations of your customers.” I always thought that definition was...
by Leanne Hoagland Smith | Nov 2, 2015 | Leanne Hoagland Smith
As a mid-size to small business owner, do you scan the local newspaper for business to business networking opportunities? Do you regularly attend chambers of commerce events? Do you belong to a civic organization that meets weekly? Are you a member of a business to...
by Leanne Hoagland Smith | Oct 27, 2015 | Leanne Hoagland Smith, News
Many small businesses focus on the goal to increase sales as well they should. Without sales, small businesses will die plain and simple. However, when focusing on only increase sales sometimes the outcomes are not what the business owner truly wants or expects....